Our Story

Queer Gear is a queer-owned LGBTQ+ clothing brand started in 2017 by Sarah Weiss and Alex Goots. We started in Lansing, Michigan, and now we're based in Omaha, Nebraska.

Hi, we're Sarah & Alex 👋

It took Sarah a long time to come out, and even longer to feel comfortable in her own skin, let alone wear "queer clothes." When she finally went looking for gear that represented her, most of what she found was tacky, low quality, or only made for certain identities. Why was LGBTQ+ clothing sold by sketchy sites that also sold beer pong sets and whoopie cushions? Shouldn't queer clothes be made by queer people?

So in 2017, Queer Gear was born in a tiny spare bedroom in Lansing.

Enter Alex, the voluntold

Alex didn't exactly sign up. Much like she can't let Sarah fold the laundry wrong, she couldn't let Sarah run the vibes solo. She was getting her PhD at Michigan State at the time (yes, really), and honestly, we needed those brains. She calls herself the unpaid intern. We call her the reason QG still exists.

When Alex landed her first job as Dr. Goots, we packed up the business and moved to Omaha. QG came along for the ride.

What we make

Pride shirts, lesbian tees, pronoun gear, trans pride gear, ally gear, Subtle-Tees for when you want a quiet nod instead of a parade float, plus sweatshirts, kids' styles and stickers. They're for Pride, brunch, protests, date night and every awkward family dinner in between. Everything is printed to order, just for you.

Giving back

Cute shirts won't fix discrimination and isolation, but representation without stereotypes is a start. A portion of our proceeds supports LGBTQIA+ organizations, and we rotate who we give to throughout the year.

We found what we were looking for in Queer Gear. We hope you do too. 🌈

— Sarah & Alex